Strategic Intelligence and Its Role in Enhancing Competitive Advantages for Organizations – A Field Study – Antibiotical Pharmaceutical Industries Company.

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Elhachemi Rebiai, Allali Zahra

Abstract

Through this study, our aim was to measure the correlation and impact of strategic intelligence on competitive advantages. Strategic intelligence holds significant importance and is an indispensable factor in organizations' pursuit of achieving goals and objectives. Its main concept revolves around a series of pivotal activities that enable organizations to formulate long-term strategies, plan, and make decisions that surpass those of their competitors. The motivation behind this study was to conduct research within the Antibiotical Company, a subsidiary of the Saidal Group. Therefore, we adopted an analytical and descriptive approach and conducted a field study using a well-designed questionnaire to collect data, which was then distributed to a sample of 80 employees and officials in the aforementioned company. By using appropriate statistical methods and leveraging the SPSS program, we meticulously analyzed the collected data. The study conclusively revealed that strategic vision, partnership, the ability to inspire employees, creativity, and intuition all have a profound impact on enhancing competitive advantages.

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How to Cite
Allali Zahra, E. R. (2024). Strategic Intelligence and Its Role in Enhancing Competitive Advantages for Organizations – A Field Study – Antibiotical Pharmaceutical Industries Company. European Economic Letters (EEL), 14(3), 1010–1025. https://doi.org/10.52783/eel.v14i3.1862
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