The Strategic Significance of Artificial Intelligence (AI) in HR Operations and Management

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Rishikaysh Kaakandikar, Rupali P. Gawande, Vaishali A Deshmukh, Sandeep Raskar, Heena Irfan Mulani

Abstract

This paper also highlights the strategic value of AI in HR management and operations and how this causes the shift of HR from a value-added center to a value-creating center. AI enables HR practitioners to make more impact on organizational performances by leveraging automation practices, improving on talent acquisition and increasing employee engagement; however, as AI shapes the future of HR, some ethical and privacy issues need to be addressed. The use of artificial intelligence (AI) has become prominent in HR roles and functions whereby the organization’s talent acquisition, learning, and management are enhanced This paper seeks to explore the role of AI in CHRO operations in deciding about the enhancement of efficiency and effective processes in the consideration of the views of the employees. To determine this strategic role of AI and the part played by organizations and HR in their overall management, it is this type of data and data type that this paper mainly relies on, primary data and secondary data. This paper also shows the need to adopt better ways of using AI by analyzing the ethical, and privacy concerns related to AI in the area of human resource management. This is because it might be challenging to achieve a balance between the liberal use of big data analytics to make organizational decisions as well as the protection of the employees’ privacy.

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How to Cite
Rishikaysh Kaakandikar, Rupali P. Gawande, Vaishali A Deshmukh, Sandeep Raskar, Heena Irfan Mulani. (2024). The Strategic Significance of Artificial Intelligence (AI) in HR Operations and Management. European Economic Letters (EEL), 14(3), 1424–1433. https://doi.org/10.52783/eel.v14i3.1907
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