Strategic Intelligence and Service Quality Applied Study in the Jordanian Commercial Banks

Abstract

Strategic Intelligence has become the most important engine for corporate initiatives and responses to meet the challenges of competition and a rapidly changing environment.

Object of the Study: Because banks face these challenges on a large scale, this study sought to study the impact of strategic intelligence in its three dimensions (strategic vision, motivation, partnership) on the service quality (tangibility and dependability) in Jordanian commercial banks.

Methodology: For this study, we distributed Questionnaire. The sample of the study consisted of 388 respondents who were taken randomly from 8 commercial banks.

Originality: This study fill a theoretical and analytical gap within the Jordanian Commercial Banks economy

Main results: The study showed a statistically significant positive impact of strategic intelligence dimensions (strategic Vision, Motivation, and Partnership) on the two characteristics of service quality (Tangibility and Dependability) in the Jordanian commercial banks.