Investors' Perception of Block Chain Technology Adoption in Online Trading in Emerging Financial Markets

Abstract

This study examines the perceptions of investors regarding blockchain technology adoption in online trading within emerging financial markets. As blockchain promises enhanced transparency, security, and efficiency in financial transactions, its adoption in trading platforms has sparked interest, but investor perception remains a key factor in determining its success. The research aims to explore how investors in emerging markets view blockchain, focusing on their expectations, concerns, and factors such as regulatory uncertainty, technological complexity, and trust. A mixed-method approach involving quantitative surveys and qualitative interviews was used to gather data from investors in these markets. The study's novelty lies in its focus on emerging financial markets, where blockchain adoption is still in its early stages compared to more developed markets. The findings show that while investors acknowledge blockchain’s potential benefits, concerns around regulatory frameworks and market volatility are major barriers to adoption. The study concludes that clear regulations and better investor education are essential for accelerating blockchain adoption in online trading within these markets.