Ethics of Data Privacy and Customer Consent in Digital Marketing to Avoid Data Breaching and Cyber Crime

Abstract

Social media has proven to be useful in getting information to as many customers as possible; however, the issue of how this information is managed still lingers. As part of the information security consideration as well as the customer’s consent of their data being used in digital marketing, this paper focuses on the need for enforcing tough security measures against cyber criminals. In fact, conclusions presented, regarding capabilities like the encryption and the two-factor authentication, have a positive impact on the data security and, as such, customer satisfaction. This research brings to light the issue of how firms can protect information while achieving marketing goals and objectives. Using statistical analysis with the help of SPSS, the relationship between the proper protection of data and the growth of customer confidence is substantiated. The current paper stresses the role of ethical standards and preventive measures in the protection of customers’ information and affirms that data security is one of the essential factors to build long-term success in the digital marketing context. This research paper explores the ethics of data privacy and customer consent in digital marketing, focusing on the implications of data breaches and the necessity for transparent data use. Utilizing a sample of 300 customers, data analysis was conducted using SPSS to evaluate variables such as obtaining consent, incidents of data breaches, transparency in data use, and encrypted data storage. The findings highlight the importance of ethical practices in safeguarding customer data and ensuring trust in digital marketing.