Impact of Green Human Resource Practices on the Customer’s Perception in Banking Sector

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Taruni Sharma, Satyendra Arya

Abstract

 Green Human Resource Practices refers to the environment friendly Human Resource practices applying in all the sectors. This study refers to the implementation of Green Practices in the banking sector also examine the impact of these green initiatives on Customer' Perceptions. It examines a variety of green techniques, such as energy efficiency, waste management, sustainable investments, and laws that protect the environment. The current study focuses on examining customers awareness of Green Practices, determining the most popular green technique used in banks, examining customer attitudes toward Green Practices, and examining the difficulties encountered in relation to green activities. Data were collected through a structured questionnaire distributed to customers in the western Uttar Pradesh region, with hypothesis testing conducted using SPSS. The results indicate a moderate positive correlation between green practices and customer perceptions, with regression analysis confirming a significant positive impact of green practices on customer satisfaction.

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How to Cite
Taruni Sharma, Satyendra Arya. (2024). Impact of Green Human Resource Practices on the Customer’s Perception in Banking Sector. European Economic Letters (EEL), 14(3), 2208–2214. https://doi.org/10.52783/eel.v14i3.1995
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