The Effect of Country-of-Origin Dimensions on the Final Consumer's Purchase Decision for a Range of Different Products: A Case Study of a Sample of Consumers from the City of Bechar, Algeria
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Abstract
The aim of this study is to examine the impact of the country-of-origin on the purchasing decision of the final consumer, as well as to determine the importance of the country-of-origin when choosing certain products. We used a sample of 100 individuals from the city of Bechar. We used simple linear regression analysis to test the effect on the field study data. One of the key findings from this research is that the country of origin has a statistically significant impact on purchasing decisions, particularly in relation to certain products.
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Nawel Seddiki. (2024). The Effect of Country-of-Origin Dimensions on the Final Consumer’s Purchase Decision for a Range of Different Products: A Case Study of a Sample of Consumers from the City of Bechar, Algeria. European Economic Letters (EEL), 14(3), 2375–2393. Retrieved from https://www.eelet.org.uk/index.php/journal/article/view/2014
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