ANALYZING THE INFLUENCES ON E-SPORTS PARTICIPATION INTENTIONS AMONG INDIAN GAMERS

Abstract

Purpose – The purpose of this research paper is to examine the factors that influence the intention to play esports in India, including internet connectivity, gaming infrastructure, awareness and exposure, cultural and social norms, and the availability of professional opportunities. The study also explores the prevalence of physical health issues among esports players and identifies demographic factors associated with a higher likelihood of playing esports.

Design/methodology/approach – The design of this study is quantitative and cross-sectional, with data collected through a survey of 109 participants. The survey includes questions about demographics, gaming habits, physical health issues, and factors influencing the intention to play esports. The data is analysed using descriptive and inferential statistics, including chi-square tests and regression analysis, to identify relationships between variables and draw conclusions about the factors influencing esports participation in India.

Findings – The study found that internet connectivity, gaming infrastructure, awareness and exposure, cultural and social norms, and the availability of professional opportunities are significant factors influencing the intention to play esports in India. Physical health issues, such as eye strain and headaches, were also reported among esports players. The study identified demographic factors, including age, gender, education, income, and gaming infrastructure, associated with a higher likelihood of playing esports. The findings provide insights into the potential for growth and development of the esports industry in India.

Practical implications – The study highlights the need to address barriers to esports participation, including internet connectivity and gaming infrastructure, and raise awareness to promote esports as a legitimate form of entertainment. Addressing physical health issues may also improve player well-being and participation rates. Finally, the study identifies opportunities for investment and professional development in the growing esports industry in India.

Originality/value – The originality and value of this study lie in its identification of `significant factors influencing the intention to play esports in India, including demographic factors and barriers to participation. The study also provides insights into the potential for growth and development of the esports industry in India and highlights the need to address physical health issues associated with esports. The findings may inform policies and strategies to promote the growth of the esports industry in India and contribute to the understanding of esports as a legitimate form of sport and entertainment.