Exploring the Impact of Green HR Practices on Employee Engagement and Retention: Mediating Roles of Organizational Culture and Green Initiatives

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TR. Kalai Lakshmi, Vishali.V, Dharani M V, Bavin J S, Akash Kumpati

Abstract

The rapid emergence of sustainability in the workplaces sparked the term Sustainable Work-Life Integration; it is supposed to align personal and professional environmental responsibility. This research aims to identify ways through which the Sustainable Work-Life Integration (SWLI)  contribute towards increased employee engagement and retention within the industrial firms. Through the implementation of green-oriented policies, Sustainable Human Capital Management (SHCM) promotes an organizational work culture directly aligned with the sustainability goals and objectives set by the organization. The present study gathered data from  operational supervisors working within various companies operating in Indian  manufacturing sector. Data analyses were conducted using SPSS 26 and Smart PLS 4. Findings of the study highlights on the Evidence of a boosting effect on employee engagement, retention, and Green Organizational Effectiveness (GOE) with SHCM practices in tandem with SWLI policies. Besides, green initiatives integrated with organizational culture will enhance these effects through the creation of a benevolent environment for sustainable HR practice. The results from this research will be useful to academic authors, managers and HR professionals who will incorporate sustainability into their action plan regarding employee engagement and retention.

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How to Cite
TR. Kalai Lakshmi, Vishali.V, Dharani M V, Bavin J S, Akash Kumpati. (2024). Exploring the Impact of Green HR Practices on Employee Engagement and Retention: Mediating Roles of Organizational Culture and Green Initiatives. European Economic Letters (EEL), 14(3), 2474–2583. https://doi.org/10.52783/eel.v14i3.2031
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