An Investigation of the Variables Affecting Jiofibernet Users' Satisfaction in The Post-Pandemic Era in Bangalore

Abstract

Consumer satisfaction is a term often used for marketing to assess how an organization's products and services meet or exceed consumers' expectations. Satisfaction is an assessment of a product's efficiency or customer service, which is significant for business success.

Purpose: The preliminary object to understand the factors that form customer satisfaction. This study aims to develop a conceptual model to establish the cause and effect of JioFibernet telecom on factors of customer satisfaction.

Methodology: An analytical approach was adopted to study the randomly selected sample data from Bangalore Jiofiber net users. The most appropriate statistical data analysis is executed, and subsequently SEM model and other descriptive methods are utilized to analyze and validate the model developed.

Findings: The major finding supports and in alignment with statistical evidence, which shows that there exists a clear conjunction with various factors viz., connection, data service and goodwill (brand) will have clear impact on outcomes. The managerial implication would be the vitality of the factors on the latent (implied or derived) cause and effect on customer satisfaction.