Aligning Regional Innovations with Global Sustainability Targets: Marketing Approaches of Women Entrepreneurs in Nilgiris

Abstract

Introduction: The implication of these research findings could thus form the basis of best practice in the integration of regional innovations with global targets of sustainability, therefore holding important lessons for women entrepreneurs and other stakeholders who are interested in ensuring sustainable development.

Materials and methods: Primary data collection along with quantitative SPSS analysis have been performed in this research work. Overall research integrity has been maintained by following all ethical considerations and reliable methods in this study.

Results: This study identified a close interrelation between marketing approaches among the women entrepreneurs in the Nilgiris district and regional innovation, regulatory framework, cultural attitudes towards sustainability and global sustainability targets. On the other hand, through linear regression analysis, variances of these variables are also recorded which has justified the context of the study significantly.

Conclusion: The findings of this study conclude the role of regional innovation and regulatory frameworks of the Nilgiris district in the management of sustainability among the women entrepreneurship practices in that area. The findings of this study also conclude the alignment between regional intervention and the global sustainability targets which is also shaping the women's entrepreneurship practices in the Nilgiris district.