The Effect of E-Commerce on Traditional Retail: A Comparative Analysis

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Sameer Yadav, Surjit Victor, Reetu Singh, Prabha Singh, R. Shanmugam, Subharun Pal

Abstract

Traditional brick-and-mortar merchants now face both possibilities and problems as a result of the global retail environment being altered by the explosive rise of e-commerce. Through a comparative study, this article examines how e-commerce has affected conventional retail, showing the unique benefits and drawbacks of each model. While conventional retail concentrates on individualized client experiences and instant product availability, e-commerce provides unmatched ease, accessibility, and competitive price. The research looks at how internet buying has changed customer behavior and how conventional businesses are responding by combining digital and physical environments via omnichannel strategy. The study also addresses the wider economic ramifications, such as shifts in employment, supply chain management, and real estate use. Through the examination of case studies of merchants that have effectively managed the changing market, this study offers a thorough grasp of how conventional retail and e-commerce can coexist and what lies ahead for both industries.

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How to Cite
Sameer Yadav, Surjit Victor, Reetu Singh, Prabha Singh, R. Shanmugam, Subharun Pal. (2024). The Effect of E-Commerce on Traditional Retail: A Comparative Analysis. European Economic Letters (EEL), 14(3), 2858–2866. Retrieved from https://www.eelet.org.uk/index.php/journal/article/view/2056
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