Internet Technologies as a Marketing Opportunity in Economic Institutions

Abstract

Defence Advanced Research Project Agency (DARPA) of the United States initiated a research activity that eventually developed a system for global data communication service known as the Internet. It operates as a joint effort of many organizations. In this unit, you will learn the basic concepts related to the Internet and the various mechanisms and technologies involved in Internet deployment. Upon completing this unit, the readers shall be aware of the basic terms and terminologies, involved devices and mechanisms, and the applications of the Internet.
The Internet has turned our existence upside down. It has revolutionized communications to the extent that it is now our preferred medium of everyday communication. In almost everything we do, we use the Internet, from ordering a pizza, buying a television, sharing a moment with a friend, or sending a picture over instant messaging. Before the Internet, if you wanted to keep up with the news, you had to walk down to the newsstand when it opened in the morning and buy a local edition reporting what had happened the previous day. However, today, a click or two is enough to read your local paper and any news source from anywhere in the world, updated up to the minute.