Beyond Bollywood: An Analysis of the Growing Influence of Regional Cinema in the Indian Film Market

Abstract

This paper provides an in-depth analysis of the rising demand and growing influence of regional cinema in the Indian film market. It examines the cumulative Gross Indian (domestic) Box Office collection from January 2024 till October 2024 to gain a better understanding of the growing prominence and demand of regional language films among Indian audiences. The paper investigates this phenomenon, it’s contributing factors, content of the regional films and their long-term implications of their increased consumption on the socio-cultural and economic tapestry of the Indian film market.