Published: 2025-01-04

Positive Psychology Interventions in the Workplace: Boosting Job Satisfaction and Engagement

P. Anand Kumar, R. Angayarkanni, Ayushi Baranwal, Shobitha J, Nagaprakash T

26 - 33

Exploring Nature and Causes of Skills Mismatch in Informal Economy

Hemlata Sharma Preeti Sharma, Priya Sharma

175 - 193

Are Smart Beta Investing Strategies Profitable in Indian Equity Market? – A Comparative Study

Amit Bathia, Madhav Chhabra, Sanskriti Rajvanshi, Suhani Mukherjee, Pericherla Nehanth Varma, Mangesh Nigudkar

194 - 204

Augmented reality technology Influence on impulse buying behaviour: Mediating role of Brand Engagement through MyGlamm App.

Nupur Rawal, Arnaz Kaizad Wadia, Anjali Ramnani, Rikita Thakkar, Seema Pandit, Karishma Dalal

254 - 268

Development Initiatives in NCERT Primary textbooks.

Shailja Pareek, Rabindra Kumar Verma

295 - 300

Growth of Dismantling & Recycling facilities for E-waste in India

Priyanka Chauhan, N P Singh Aradhana Sorout

340 - 351

The Impact of Culture on Brand Personifications and Consumer’s Purchase Intentions of the Brand

Vasudevan Sundararajan, G Nikita, Shweta Tewari, A Nagaraj Subbarao

352 - 376

Influencer Marketing 2.0: Assessing the Effectiveness of Micro-Influencers on Consumer Behavior

A. SREE LAKSHMI, M.NIRMALA RANI, PULIPATI. RAMALINGA PRASAD

690 - 700

Transforming Marketing Performance: How AI is Shaping Start-up Strategies

V.B. Bairagi, B.D. Ranpise, Piyush Dixit, Sanjay Laxman Argade, Harshal Sharadrao Deshmukh

701 - 709

The Cosmic Significance of 9: A Mathematical Journey into the Divine

Divesh Srivastava, Sandeep Dixit, Sana Azmi

796 - 811

An Examination of the Interplay between Media Advertisements and Buyers Decision-Making Processes

Debadeepti Jagaty, Sukesh Ranjan Mohanty, Umakanta Dash, Puspalata Mahapatra, Arpan Mahapatra

812 - 826

Assessing the Impact of Geopolitical Risk Index in Volatility of Nifty-50

Vikas Verma, Khushbu Verma, Arjun Yadav, Junaid Ahmed

846 - 852

Evaluating the Economic Impact of E-commerce through Data Mining Techniques

Radhika Mahajan, Sudheer Nandi, Ashwin Kumar, Gagandeep Kaur

899 - 906

The Role of Employee Empowerment, Teamwork, and Training in Enhancing Organizational Commitment

G. Radha Kiranmayi, B. Vasu Rao, B. Madhavi, Sirisha Karavadi, Damini Naini

921 - 931

AWARENESS TOWARDS PAYMENT BANK IN JAMMU &KASHMIR

Tavneet K Reen, Manpreet Kour

976 - 986

Adaptation to Integration A Review on the Indian Accounting Standards (Ind AS) in Global Financial Reporting Convergence

Mayank Malviya, Deepak Kumar Adhana, RVS Praveen, Biswo Ranjan Mishra, Pardhasaradhi Madasu, Bhadrappa Haralayya

1003 - 1012

The Impact of Digital Currencies on Traditional Banking: A Comparative Study of Emerging Markets

Dipti Sharma, Sovik Mukherjee, Renuka Deshmukh, RVS Praveen, Biswo Ranjan Mishra, Bhadrappa Haralayya

1013 - 1025

Consumer Clusters and Marketing Strategies: Nutraceutical Market

Sudhinder Singh Chowhan, Rahul Sharma, Aditi Sakpal, Anshul Ghodke, Atharva Suryawanshi

1089 - 1097

The Role of Influencer Marketing in Brand Building

Ashish Mishra, Mamta Manshani, Neha Jain, Nipun Agrawal

1161 - 1183

Consumer Perception of Purchasing Fruits and Vegetables through E-Commerce in Hyderabad

N Deepthi, I Gopi Naik, Rangappa Yaraddi, Y Purna Chandu

1184 - 1194

Exploring the Nexus Between E-Banking, E-Service Quality, and Satisfaction

Preyal Sanghvi, Khushboo Vachhani Talati, Yash Khuva

1220 - 1230

Best Practices in Bibliometric Analysis: A Critical Review

Anubhav Sony, Mohd Ijlal Anjum, Prerna Yadav, Rajshree

1306 - 1321

Public Interest Litigation: A Catalyst for Ensuring Good Governance

Neha Mishra, Papiya Golder, Atul Jain, Pranshul Pathak, Adv Pooja Kumari

1381 - 1395

Behavioural Finance of Stock Market: A Case Study

M. Kulasekhar, K.Sankara Reddy

1416 - 1435

Women Entrepreneurship in National Park: Challenges, Motivations, and Growth Potential with special reference to Manas National Park, India.

Gaurav Das, Archana Borde, Deepankar Sharma, Uzma Rukhsar, Yaisna Rajkumari, Syed Mohd Jamal Mahmood, Gauri Singh Bhadauria

1494 - 1504

An Analysis of Puffery used in Online Advertisements and Its Impact on the attitude of Gen Z

Uzma Rukhsar, Waseem Saeed Khan, Nishkrati Varshney, Syed Mohd Jamal Mahmood

1505 - 1515

Synergy of Modern Portfolio Theory and Cointegration

Rishana. V. P, T. Mohamed Nishad

1573 - 1588

A Bibliometric Analysis of Green Human Resource Management Based on High Impact Indexing

Vijay Nimbalkar, Deepali Desai, Navya Gubbi Sateeshchandra, Samrat Ray, Apoorva Juneja

1589 - 1601

Unlocking the Diversification Potential of Bitcoin Forks in Crypto Portfolios

Supriya Kumari, Anik Kumar Mallick, Prayga Singh

1611 - 1624

INFLUENCE OF MACROECONOMIC FACTORS ON INDIAN STOCK MARKET PERFORMANCE: AN EMPIRICAL ANALYSIS

Lalit Khurana, Venkateswara Rao Vanga, M . Goverdhana Reddy, Raju Guguloth, S.Snehalatha, P. Subba Rao

1625 - 1632

Enhancing Accounting and Audit: The Pivotal Role of Fintech Innovations

Tedjania Hamza, Difallah Mohammed Elhadi, Labsi Ali

1687 - 1717

Implications of Artificial Intelligence on Digital Marketing

Benamara Ahmed, Mohamed Lakhdar Mahdjoubi, Fatiha Abidi

1742 - 1749

SHG-BANK LINKAGE: AN INSTRUMENT FOR RURAL DEVELOPMENT AND FINANCIAL INCLUSION

RADHA THANGARAJAN, NAGARAJESWARI M, RATHISH G, SANTOSH M SUNKAPUR

1807 - 1819

From Simple Scripts to Sentient Conversations: Tracing NLP's Influence on Chatbot Development

Most Mahabuba Islam, Debmalya Mukherjee, Ranjan Banerjee, Shuvrajit Nath, Mithun Biswas

1829 - 1839

WORK LIFE BALANCE – ANTECEDENTS AND CONSEQUENCES

Mohsin Shaikh, Pratibha Singh, Mohammed Aftab Chamundi

1840 - 1852

Revolutionizing Supply Chain Management in the Digital Era

Arif Deen, Naim Ayadi, Asad Ullah

1853 - 1870

WORK CRAVING AS A PREDICTOR OF WORKPLACE HAPPINESS

R. RANGARAJAN, Divyashree.B

1904 - 1911

EXPLORING SUBSIDIZATION AS A TOOL FOR STIMULATING ECONOMIC GROWTH: AN IN-DEPTH INVESTIGATION

Ranjuma Pradhan, Snigdharani Panda, Parikshita Khatua, liji panda

1912 - 1918

Assessing the Role of Influencer Marketing in Shaping Customer Purchase Behavior

Kalapati, Vijaya S Uthaman, N. Bargavi, S Radha Krishnan, 5Sayli Sameer Bapat, Dipak Umbarkar

1981 - 1988

Job Satisfaction and Occupational Stress among College Teachers in Bihar: An Analytical Study

Piyush Ranjan Sahay, Chandan Kumar Singh, Mala Kumari Upadhyay, Shashank Bhushan Lall

1989 - 1993

Navigating the National Education Policy 2020: Challenges and Opportunities in Its Implementation

Neha Mahesh Inamdar, Shyoji Lal Bairwa, Pradosh Kumar Sharma, Devashish Pandey, Meenakshi Sharma, Mahesh Uday Mangaonkar

1994 - 2001

From Literacy to Prosperity: Investigating Financial Literacy and Access in SME Growth.

Saurabh Singh, Imran Ahmad, Nishant Dublish, Ankit Srivastava, Himanshu Mahobia

2105 - 2114

Integrating Indian Accounting Standards into Global Financial Reporting: A Comprehensive Analysis

Jagbir Singh Kadyan, Rashmi Paranjpye, Varanasi Rahul, Parshva Shah, Jyoti Suraj Harchekar, Arpit Gupta

2155 - 2165

Sustainable Innovation through AI: Addressing Challenges and Unlocking Opportunities in the Finance Sector

Swati Srivastava, Manisha Kaushal Arora, Manju Pathania Biswas, Muskan Grover

2173 - 2181

Economic Sectors and Tax Revenue: A Global Cross-Country Analysis

Suparna Wijaya, Heru Subiyantoro, Sutrisno

2249 - 2263

Financing Fences of MSMEs: A Study on Adilabad District of Telangana State

Topunuru Kaladhar, E. Upendar, P. Rajalingam Goud

2276 - 2282

Empowering Women Through Financial Literacy: A Pathway To Success

Priyanka Bhayana, Vinit Sikka, Meghna Chhabra

2283 - 2295

A STUDY ON APPLICATION OF HERZBERG TWO FACTOR THEORY MODEL FOR MOTIVATING EMPLOYEES WORKING IN RETAIL SECTOR

Priya Kalyanasundaram, K. Thirugnanasambanthan, S. Sethuram, V. Vidhya

2324 - 2331

The Influence of Digital Marketing Strategies on Consumer Purchase Decisions

Pallavi Tyagi, Saurabh Kumar, Sudharshan G M, Robin Joseph Sera, Sunil Vakayil, Pritidhara Hota

2332 - 2343

Artificial Intelligence in Marketing Enhancing Customer Experience through Predictive Analytics

A. Vinay Bhushan, Radhika Mahajan, B. Prasad, S. Shyam Kumar

2356 - 2397

A Bibliometric Analysis Study of Green Sustainable Human Resource Management Taking Scopus as a Benchmark of Quality

Priti Kulkarni, Vaishali Deshmukh, Sarika Srivastava, Rajashree Dighe, Beena John Jiby, Samrat Ray

2398 - 2411

Shareholder value creation of eva and traditional accounting measures – evidence from india

V. Mathangi, K. T. Vijaykarthigeyan, A. Bhuvaneswari, M. Priyadarshini

2440 - 2465

Evaluation of the Reality of Tax Governance in Algeria

Laggoun Oumelkheir, Laggoun Khawla

2562 - 2576

“AN EVALUATION OF JAWAHARLAL NEHRU'S IDEOLOGICAL DEVELOPMENT: FROM FREEDOM FIGHTER TO NATION-BUILDER”

K. Anupama, Anusuya Ekbote, Mary Suguna Pulla, Nuti Naga Sree Vaibhavi

2590 - 2596

Energy Transition and Sustainable Development Practices in Algeria: Challenges and Opportunities

CADI Mohammed, Benazza Hicham, Merselab Meriem, Boumedini Mohamed Amine, Trifa Mohamed

2597 - 2611

Attitude of Educated Segment Towards Transgender in Kerala

Anju Kumari, Meenakshi Dhingra, Jubina K

2612 - 2623

A Study on Socially Responsible Investment: A Bibliometric Approach

Ajjada Renuka, Archi Dubey, W. Ramana Rao

2624 - 2637

A BIBLIOMETRIC ANALYSIS OF CONSUMER BEHAVIOUR IN ONLINE SHOPPING

Pooja Sharma, J. Arivazagan, Santosh Bali

2696 - 2714

Predicting Indian Stock Prices by Using Sentiment Analysis and Natural Language Processing

Sudha Swaroop, Himadri Srivastava, Richa Sinha, Shishma Kushwaha

2766 - 2775

Talent Acquisition: Strategies for Attracting and Retaining Top Performers in a Competitive Job Market

Boddu Laxman, Shrinidhi V S, Raji Pillai, Anjana Radhakrishnan, Anumeha Thakur, Shilpa Gaidhani

2823 - 2833

Future of Education: Exploring the Potential of AI-Powered Learning Platforms

Charu Bisaria, Rajendra Singh, Shrinidhi V S, Muthuraman Subbiah, Vrittee.C.Parikh, Prem latha Soundarraj

2834 - 2846

Role of AI in HR: How Artificial Intelligence is changing the Field and Driving Business Success

Abhishek Venkteshwar, Palle Buela White, John E P, Ashwini Mehta, Ishwarya M, Bipin N B

2847 - 2854

Unlocking the Power of Employee Potential: A Comprehensive Guide to Talent Development and Succession Planning

Vishakha Abhay Gaidhani, Priyanka Sharma, S.Sekar, Thanzeela Ebrahim K, Prem latha Soundarraj, S. Gomathi

2855 - 2862

Revolutionizing Customer Engagement: How to Leverage Social Media, Email, and Content Marketing to Drive Business Results

Mohd Shakeel, Priyanka Rawal, Shathaboina Raju, Priya Sethuraman, Prem latha Soundarraj, T S R Vijay Janani

2863 - 2872

AI-Powered Adaptive Learning: Personalizing Education for Improved Student Outcomes

Nischitha H, Chandrika Reddy P, S.V. Pradeepa, Sheena Noorjahan, Prem latha Soundarraj, Priyanka Bhatt

2873 - 2884

Leadership and Employee Psychological wellbeing: A Systematic Review and Directions of Future

Mohd Shakeel, Preeti Singh, N. Praveen Kumar Reddy, Asha R Nair 5Salini J S, S.Sekar

2885 - 2895

Factors Influencing Consumer Perception and Attitude towards Organized Retail Outlets

D. Janis Bibiyana, Swapna Datta Khan, Siva Surendra Nandam, Srinivas Arun Kumar Kakani, M Thirumagal Vijaya, S.SaiGanesh

2896 - 2907

An Empirical Analysis of Consumer Perception towards Supermarket and Online Shopping

Prem latha Soundarraj, Parminder Kaur, K Kiran Kumar, Priyesh CA, Sindhu K., R Santhosh

2908 - 2918

A STUDY ON APPLICATION OF HERZBERG TWO FACTOR THEORY MODEL FOR MOTIVATING EMPLOYEES WORKING IN RETAIL SECTOR

Priya Kalyanasundaram, K. Thirugnanasambanthan, S. Sethuram, V. Vidhya

2941 - 2948

Women's Attitude towards Electric Two-Wheelers: Insights from Theory of Planned Behaviour

Anandhu Aravindan, D Kiruthika, Ashme Andrews, Neethu.K

2949- 2955

Market Trends and Financial Decision-Making: A Synergistic Approach

Indu Mazumdar, Venu Gopal Rao Chowdary, Adheer A. Goyal, Swati A. Goyal, Meena Sunildutt Sharma, S. Md. Shakir Ali

2988 - 2998

Digital Marketing through Influencers and Content Creators and its Role in Building a Sustainable City Brand

Amine Mekideche, Sihem Laggoun, Saliha Achi, Fatma Benaya, Abdelkrim Hassani

3104 - 3119

A Review of Sustainable Irrigation Practices and Technologies in India

Thomas Waheeda, Chaudhary Abhiyash, Yadav Kamlesh, Pillai Gokul

3120 - 3145

Waste Management for a Sustainable Future

M.Guruprasad, Kamaldeep Kaur Kohli

3175 - 3183

Airline fuel prices volatility impacting the profitability in India

Shifa Anjum, C, Arjun Rajeev, D. Sanjana, Gowtham Ramkumar

3191 - 3201

EMERGING TRENDS IN MARKETING WITH SPECIAL REFERENCE TO BANGALORE RETAIL INDUSTRY

PAWAN KUMAR D B, SHWETHA S P, CHANDRASHEKAR. H, DEEPAVATHI N

3233 - 3238

Socio-Economic Status in Private Taxi Drivers: A Case Study of Punjab (North India)

Lalita K. Sharma, Amrinder Kaur, Nidhi Bhagat, Archna, Rimmy Yadav

3278 - 3292

Blockchain as a Catalyst for Economic Development: Evaluating the Impact of Blockchain Technology

Hemachandran Ravikumar. , Pandiyarajan Pandithurai. , Arumugam Ramachandran , Vasanthan G. ,Shanmugavelan Poovan,

3369 - 3375

Decent Work to Restore the Dignity of Inmates in a Social Rehabilitation Center in Southeastern Mexico from the Perspective of Social and Solidarity Economy

Blanca Verónica Moreno García , Francisco Javier Moreno Cuahtecontzi , Lorena Alicia Medina López

3382 - 3393

The impact of social connections on happiness and well-being

Harshita Kumar, Perpetual Mathias

3437 - 3451

Implementation of Legal Informatics through Industry 4.0: A Fuzzy TOPSIS Approach

Abhishek Sahu, Payal Sinha, Isha Sharma, Bhavna Sahu

3452 - 3467

GENERATING EMPLOYMENT THROUGH GIG WORKFORCE – SHAPING THE FUTURE OF RURAL LIVELIHOOD IN INDIA

Pranjali Madhur, Maninee Dhole, Harsh Bachhuka, Vinita Singh

3468 - 3478

The Role of Financial Literacy and Risk Preference in Shaping the Investment Decisions of Individual Investors

Shweta saini, Amita Arora, Minakshi Nag, Nitin Sharma, Nitesh Rawat

3591 - 3606

Examining Linear Relationship between Spot and Future Prices of Selected Agro Commodities

Deepsi, A S Boora, Sapna Bansal, Anil Kanwa, Naveen Kapil

3660 - 3664

FROM THEORY TO ACTION: ENHANCING B-SCHOOL LEARNING THROUGH OUTBOUND TRAINING

Nanda Kishore Shetty, L. Gandhi, Yashaswini. M

3665 - 3681

BOARD GENDER DIVERSITY AND WORKING CAPITAL MANAGEMENT: EMPIRICAL EVIDENCE FROM FINANCIAL SECTOR OF INDIA

Nazia Hasan, Puneet Sethi Pankhuri Agarwal, Disha Rahal, Puneet Sethi

2738 - 2746

"The Impact of Remote Work on Employee Productivity and Work-Life Balance"

Ashish Mishra, Harshita Jain, Deepal Mehrotra, Neha Jain

2758 - 2767

The Study of TIPS (Treasury Inflation-Protected Securities) and the Mispricing of TIPS Relative to Nominal Treasury Bonds

Jagabandhu Padhy, Sunny Oswal, Anvi Shah, Harshita Khandelwal, Shriya Agarwal, Vidhit Rana, Yashvardhan Savla, Amit Bathia

2924 - 2932

An Empirical Analysis of Components of Financial Literacy and Inter Correlation among Variables

Chetna Singh, Arghya Sarkar, Prakash Bhatnagar, Tara Shankar Chatterjee

2964 - 2974