Women's Attitude towards Electric Two-Wheelers: Insights from Theory of Planned Behaviour

Abstract

This research investigates women’s attitudes toward electric two-wheelers using the theory of planned behaviour. The research survey collected 320 valid responses from women customers in Kerala by using structured questionnaires. The researchers utilised SPSS version 26 for analysing descriptive statistics of the respondents and the regression process. The analysis demonstrates perceived behavioural control and social pressure together to adopt electric two-wheelers as the main factors influencing actual user behaviour. The research findings enable policy developers together with manufacturers to create more appealing electric two-wheeler models and foster sustainable transportation in the unexplored segments.