EMPLOYEE GREEN ENGAGEMENT: THE INFLUENCE OF HR POLICIES ON SUSTAINABLE CONSUMER PERCEPTIONS IN THE COSMETIC INDUSTRY

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Susmita Parija, Saismita Das, Chandrasekhar Dora, Jakki Samir Khan

Abstract

In recent years, cosmetics have grown in popularity as people have become more aware of harmful ingredients and their long-term effects on health. Both producers and consumers are now more optimistic about the use of herbal or green cosmetics. The qualities that a successful marketer or manufacturer can portray, lend, or convey through the product's manufacturing, packaging, country of origin, advertising, and other promotional strategies influence consumers' decisions to purchase the product. These factors all have a substantial impact on the product's quality. The existence or lack of purchasing objectives may be linked to certain search parameters and browsing patterns, which in turn affects the choices that consumers make. Environmental property implies a semi-permanent ecological balance and the conservation of natural resources. For a company to make sustainable choices doesn’t start and end with it’s product alone. It weaves through various elements of the organization ,which consist of various factors including it’s environment friendly behaviour of its management and  employees too.  This study set out to provide a comprehensive analysis of the influence of HR policies on sustainable consumer perceptions in the cosmetics industry. HR policies can be tailored to lay emphasis on encouraging, maintaining eco- friendly behavior in employees and the impact of that on consumer perceptions The study also showed that rising disposable incomes, growing awareness of the negative environmental effects of cosmetics, and the growing demand for eco-friendly behavior and sustainable products are all contributing to the increase in demand for these cosmetics

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How to Cite
Susmita Parija, Saismita Das, Chandrasekhar Dora, Jakki Samir Khan. (2025). EMPLOYEE GREEN ENGAGEMENT: THE INFLUENCE OF HR POLICIES ON SUSTAINABLE CONSUMER PERCEPTIONS IN THE COSMETIC INDUSTRY . European Economic Letters (EEL), 15(1), 480–495. https://doi.org/10.52783/eel.v15i1.2419
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