SHOPPING IN THE DIGITAL AGE: A COMPARATIVE STUDY OF OFFLINE AND SHOPPING

Abstract

The advent of internet purchasing has completely changed the retail landscape by providing customers with quicker, easier, and more economical options. Physical stores, however, continue to be successful because they provide distinctive value propositions that internet platforms are unable to match. The objective of this research is to examine how students groups' online and offline shopping experiences differ, with particular attention paid to accessibility, views, technology use, and demography.Online shopping is becoming more and more popular, especially among younger, tech-savvy consumers, because online shopping platforms provide a wider selection of goods at affordable costs. Physical stores, on the other hand, offer instant product availability, which is important for urgent purchases.In addition, attitudes toward online and offline shopping vary. Online shoppers frequently believe that it's quicker, more effective, and easier to compare prices and products.However, many customers still value the social part of shopping as well as the physical and visual delights of physical businesses.The goal of the research is to offer a thorough grasp of the factors influencing consumers' choices for online and physical purchasing. Retailers can create strategies that effectively address the varied needs of customers in the digital age and guarantee a seamless and pleasurable purchasing experience among all channels by looking at the interactions across availability of goods, views, technology use, and demography.