An Empirical Study on Factors Influencing Entrepreneurial Intentions Among University Students in India: A Mediation Analysis
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Abstract
Purpose: The purpose of this study is to investigate how students' intentions are affected by entrepreneurship education and also to ascertain whether Personal Attitude and Perceived Behavioral Control mediate the relationship between entrepreneurial education and subjective norms with Entrepreneurial Intention.
Methodology: A total of 223 responses are collected from undergraduate and postgraduate students from Banaras Hindu University. Further, non-probability convenience sampling is used for data collection and PLS-SEM is used for data analysis.
Findings: The Findings of the study depict that perceived behavioral control is a strong predictor of Entrepreneurial Intentions and also mediates between Entrepreneurial Education and Subjective Norms with Entrepreneurial Intention.
Limitations: The research's breadth is constrained, because it focuses solely on a single public university for data collection from students.
Originality: This study is one of the few studies that have used the elements of the Theory of Planned Behavior to empirically examine the indirect effect of entrepreneurial education with Entrepreneurial Intentions.