Evaluating the Economic Impact of E-commerce through Data Mining Techniques
Main Article Content
Abstract
Online shopping has become a significant component of the worldwide economy, and its massive development has changed consumers’ attitudes and organizational management. This paper analyzes different quantitative research on the economic effects of e-commerce and employs data mining methodologies to analyze big data. Through examination of trends in the data including the sales, the customers’ preference, and the regional economic factors, the research points out such trends and their implications to the first parties and second parties. From results, many acknowledge that ecommerce plays an important role in GDP growth, employment generation and innovation as well as conversing several issues such as over-saturation and inequality. This research provides an academic compass for how decision makers can achieve the full potential of e-commerce using big data.