Sustainable Innovation through AI: Addressing Challenges and Unlocking Opportunities in the Finance Sector

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Swati Srivastava, Manisha Kaushal Arora, Manju Pathania Biswas, Muskan Grover

Abstract

The integration of Artificial Intelligence (AI) is revolutionizing the finance sector, reshaping traditional financial services and driving sustainable innovation. AI enhances operational efficiency through automation, advanced data analytics, and personalized customer services, transforming financial institutions' operations. It facilitates tasks such as fraud detection, risk management, and loan approvals, improving efficiency and reducing resource consumption, and aligning financial operations with sustainability goals. AI also expands financial inclusion by providing access to underserved populations, leveraging AI-driven credit scoring and alternative financial products.

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How to Cite
Swati Srivastava. (2025). Sustainable Innovation through AI: Addressing Challenges and Unlocking Opportunities in the Finance Sector. European Economic Letters (EEL), 15(1), 2173–2181. Retrieved from https://www.eelet.org.uk/index.php/journal/article/view/2608
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