Artificial Intelligence in Marketing Enhancing Customer Experience through Predictive Analytics

Abstract

Market demand prediction through predictive analytics enables organizations to use AI-driven approaches for better customer need forecasting applications and optimized marketing campaign optimization and superior customer interactions. The analysis addresses AI marketing roles through investigating how predictive analytics acts as an improvement mechanism for customer experience. Research confirms that AI technology strengthens the practice of personalization which results in better satisfaction among customers together with improved business performance thus becoming vital for contemporary marketing methods.