A study of impact of promotion mix on service quality of adventure sports companies in Delhi-NCR

Abstract

Adventure sports are not the usual sports that could be played indoors or in the neighborhood park in a conventional manner. These are a popular form of fun, enjoyment, sense of achievement, adrenaline rush and various other inputs to the consumers who get indulged into them with varying backgrounds nationally as well as internationally. The portfolio of these adventure sports could be extremely diverse and it could range from river-rafting to parachuting to various other extreme forms. Over the recent decades, a sharp rise has been witnessed with respect to the demand of these adventurous sports activities across the globe. In fact, adventure tourism has grown exponentially because of the tourists’ preference of engaging themselves into adventure sports and visiting locations where they could actually participate in the stipulated sports activities.