A Comprehensive Survey on the Economic Transformation of Local Vendors Through Digital Integration: Assessing the Impact of Online Platforms, Customer Data, And Logistics in Villages, Towns, And Cities

Abstract

This study explores the economic transformation of local vendors in villages, towns, and cities through the adoption of digital platforms, customer data analytics, and enhanced logistics. The rise of e-commerce and digital infrastructure has provided small-scale vendors with opportunities to expand their market reach, improve operational efficiency, and contribute to regional economic growth. Digital integration has been recognised as a key driver of economic progress, offering vendors access to a larger customer base, enabling more efficient inventory management, and streamlining financial transactions (Chen & Zhang, 2021). However, the transition to digital commerce is fraught with challenges, including a lack of technical expertise, financial constraints, regulatory barriers, and concerns over cybersecurity (Kumar et al., 2020). This study utilises survey-based data from 776 participants across multiple regions to assess the challenges and benefits of digital integration. The findings highlight the need for policy interventions, technological support, and financial accessibility to ensure the successful digital transition of local vendors. The study also suggests that targeted government programs, public-private partnerships, and digital literacy programs can help connect traditional business practices with modern e-commerce ecosystems. This will lead to long-term economic growth.