EMERGING TRENDS IN MARKETING WITH SPECIAL REFERENCE TO BANGALORE RETAIL INDUSTRY

Abstract

The retail industry in Bangalore, a rapidly growing urban hub, is experiencing significant shifts driven by emerging marketing trends. This study investigates the latest developments in marketing strategies, focusing on the impact of digital marketing, technological advancements, and personalization on consumer behavior and business performance. Through a mixed-method approach, including surveys, interviews, and case studies, the research identifies key trends such as the increased adoption of social media, search engine optimization (SEO), and data-driven marketing techniques.