Total Quality as a Strategic Approach to Achieving Organizational Excellence - A Case Study of Condor Corporation

Abstract

This study aims to analyze the role of Total Quality Management (TQM) in enhancing organizational performance efficiency and building competitive advantage for institutions. The study seeks to explore the mechanisms through which quality management strategies contribute to improving customer satisfaction levels, increasing productivity, and supporting institutional innovation. Additionally, it discusses the positive dimensions of applying these principles to achieve excellence in internal processes, production systems, and the quality of services provided. The study also presents an analytical framework outlining the requirements for effectively implementing these strategies to ensure sustainable outcomes and strengthen innovation capabilities within organizational environments.