Application of Artificial Intelligence in Redefining Human Resource Management in Pune, Maharashtra

Abstract

In this digital era, Artificial Intelligence (AI) has the potential to revolutionize the Human Resource Management (HRM) domain by optimizing operations, facilitating decision-making, and augmenting employee engagement in industrial and servicing sectors. As companies encounter escalating competition in today's business environment, AI is becoming increasingly indispensable in HRM processes. The integration of AI into HRM processes can yield a host of benefits, such as heightened efficiency and effectiveness in hiring, selection, and employee training. Moreover, AI can provide valuable insights into employee behavior, preferences, and performance, which can be leveraged to make informed decisions and enhance employee satisfaction. This study aims to explore the attitudes of HR professionals towards AI and assess the practical applications of these technologies. A questionnaire-based survey was conducted among HR managers in India during the winter of 2023, using the snowball method sampling procedure. The questionnaire predominantly comprised Likert-scale questions. The research findings revealed a mixed response from the survey participants, who were HR managers from diverse industries based in Pune, concerning the use of AI in HR practices. The respondents largely concurred that AI tools are effective and can benefit HR management. Nonetheless, the study's principal limitation is its restricted scope, as it encompasses only one nation and involves a small sample size.