Industry Integrated Vs Regular Management Programmes : A Comparative Empirical Study with Special Reference to Entrepreneurship

Abstract

The article is a comparative study of regular and industry integrated management programmes. ‘Industry Integrated’ course in management have been introduced by Maharishi       Dayanand University( Rohtak, Haryana),Madurai Kamraj University(Madurai, Tamil Nadu) and Gauhati Univerisity( Guwahati , Assam) so as to close the gap between theory and practice. Its aim was to vocationalise the management education and interlink employment and education. ‘Industry Integrated Programme’ is a unique approach to impart management education at the bottom of the pyramid. It is based on experiential learning method of teaching management courses. Experiential learning involves a guided process of questioning, investing, reflecting and conceptualization based on direct experience. The basic objectives of the primary study were as follows