The Study of Digitalization on Entrepreneurship Intention: An Investigation among University Students in the Post Covid-19 Era

Abstract

This study analyzes how digitization impacts university students' entrepreneurial perspectives in the post-COVID era. It aims to advise businesses, politicians, and educational institutions in order to utilize innovative students to drive innovation and economic growth. The pandemic's rapid digital transformation necessitates a critical evaluation of its impact on students' conceptions of entrepreneurship, requiring thorough knowledge for educators and policymakers. We examine data from 119 university students using a quantitative method and the TPB model, with the objective of determining the positive relationship between digitalization and increased entrepreneurial intention. This study anticipates not only finding essential mechanisms and potential moderating elements but also providing remedies to foster entrepreneurial aspirations in digitally impacted surroundings. The study intends to provide information through thorough data analysis utilizing SPSS and Smart PLS to provide actionable insights for stakeholders keen on unlocking the entrepreneurial potential of students in the digital age.