Himachali Food Festivals and Cultural Tourism: Assessing Their Impact on Visitor Satisfaction and Economic Benefits on the Local Communities

Abstract

This study examines the impact of Himachali food festivals on visitor satisfaction and economic benefits on the local Communities, employing a purposive sampling method to gather data from 570 respondents. The analysis reveals a balanced demographic representation and significant satisfaction and expenditure levels variability. Descriptive statistics indicate a mean expenditure of approximately $275.02, with visitor satisfaction averaging around 3.03 on a scale of 1 to 5. Regression analysis suggests that age and satisfaction levels are not significant predictors of expenditure, indicating that other factors may influence spending behaviors. The study underscores the importance of enhancing festival experiences to boost visitor satisfaction and economic benefits. By focusing on the authenticity and quality of culinary and cultural offerings, festival organizers can attract more visitors, increase spending, and support local economies. The findings highlight the economic potential of cultural tourism and the need for strategic planning and investment to maximize benefits. The implications for local authorities and policymakers include promoting local festivals, supporting infrastructure development, and fostering stakeholder collaboration to create engaging and economically beneficial events. Despite its contributions, the study acknowledges limitations such as reliance on self-reported data and the need for more comprehensive analyses considering additional variables and contexts. Future research should explore these aspects to provide deeper insights into the determinants of visitor expenditure and the broader social and cultural impacts of food festivals.