Analytical Study of Overall Customer Satisfaction Related To E-Payment Adoption System in Rural Areas of North Bengal

Abstract

E-Payment adoption system have been shown to boost customer satisfaction. A happy customer is one who has received several benefits from a service. Here, we mean by "customer satisfaction" an individual's subjective response to how their expectations, purchases, and experiences match up. Online transaction payment offers a convenient and effective approach to integrate the payment process, making it a crucial cog in the electronic transaction wheel. The purpose of this paper is to analyse the overall customer satisfaction regarding the E-payment adoption system in rural areas of North Bengal. The study is based on primary data collected through a structured schedule with around 650 villagers. The findings revealed that  The level of a customer's pleasure with a service or product is quantified. When a consumer is satisfied with a company, they feel that the result of the transaction meets or exceeds their expectations. The study is significant because post Covid-19 E-payment systems have been the most vital source of transactions either for rural or urban and no study till date had been commenced in rural areas of north Bengal till yet. With the growing demand of E-payment usage there is an immense scope for further studies in this field.