A Study on Consumer Behavior towards Online Shopping For Apparel (With Special Reference to Delhi-Ncr)

Abstract

Retailers of clothing outlets realize the specific Apparel needs that common-size consumers could have. The information from the retail industry demonstrates that the Apparel market continues to grow. Previous research indicates that ethnic communities might have a more favorable view about being defined by size issues than others. This study intends to acquire a broad understanding of the consumer behavior phenomenon and study the various ways in which it affectsconsumers' actions, buying causes, and clothing expectations. A convenience study was conducted to obtain the data.For this,a convenience sampling method was applied.The sample size was520 respondentswho were living in Delhi-NCR. SPSS Software version 27 was applied to evaluate the data.Percentage, Frequency, and Exploratory Factor analyseswere conducted to explain the data. Findings revealed that the KMO & Bartlett Test is significant with a value of .625.  Findings indicated that the cumulative value of exploratory factor analysis is 74.534 %.