The Impact of Social Media on Creativity and Productivity in the IT Industry- A Bibliometric Analysis.

Abstract

The IT environment is fast changing and the demand for creativity and high performance in professionals. Social and new media is a revolutionary digital device, which has revolutionized the workplace culture recommending towards positive and negative behaviours in the workplace. It is a collaborative platform that allows IT professionals to share knowledge, brainstorm, and coordinate projects across global networks. Social media in workflow social media can positively influence workplace design creativity through creativity enabling mechanisms of exposure to diversity of thought and real-time feedback. But too much social media can be a distraction, a cognitive drain, and totally counter-productive when it comes to getting out of the office early. The purpose of this study is to conduct a bibliometric review that presents the impact of Social Media use for creativity and productivity in IT. The research hotspots, thematic evolution, Key Words Coupling and Bibliographic coupling with countries patterns with thematic clusters are identified by using bibliometric techniques. We identify several themes emanating from our analysis, including the intersection of social media and innovation, distractions in digital work contexts. The results will help to understand social media towards the Information Technology industries and also some directions for the future investigation. Insights gained through understanding the potential aspects of social media can be used by managers and leaders to make decisions how best to leverage the positive aspects of social media while keeping people working toward being creative for the benefit of their organizations.