Published: 2025-07-03

Building Multidisciplinary Knowledge for Global Scholars and Professionals

Aida Mehrad, Mohammad Hossein Tahriri Zangeneh, Meriem Bouzedif, Neema George Rweramila

01 - 14

Gender and Learning via social media: A UTAUT2-Based Study of Management Students in Mumbai

Deepa Dixit, Swati Kulkarni, Sarika Mahajan, Venkatesh Iyengar

15 - 34

Frontiers In Nanomedicine: Transformative Applications of Engineered Nanoparticles in Contemporary Biomedicine

Vivek Gedam, Vinay Kumar Mishra, Shrihar Pandey, Mahendra Kumar Bardiya, Tribhuwan Kishore Mishra

105 - 110

Navigating the impact of dividend announcement on investment decisions

Bhavna Yadav, Sagar Sharma, Prof. (Dr.)Swami Prasad Saxena

118 - 130

Why Customers Stay and Why They Care: Managerial Insights into Brand Loyalty and Love

Mani Manjari, Akash Chauhan, Sanjay Nautiyal, Ekta Rastogi, Anshu Punshi

131 - 138

Retracted

156 - 160

Retracted

167 - 172

Retracted

173 - 179

Redefining Talent in the Digital Age: Addressing the Paper Ceiling in Information Technology Hiring

Arpitha MP, Hemavathi GP, Kishore Mn, Maithereye Holeyachi, Ashitha

273 - 280

Personalized Marketing in the Digital Age: The Role of AI in Consumer Behavior Analytics

Dr. Jagdish Kumar Sahu, Mr. Dayalal Sankhla, Dr. Chamoli Anjana

292-303

Consumer Behavior Trends: Implications for Small Business Management in the Digital Age

Abhijit Thombre, Chaitali Chandarana, Pradeep Gupta, Dr. Pankaj Nandurkat

304-313

The role of technology in academic excellence

Parth Belwalkar, Rahul Bedmutha, Vaibhav Mishra

326-334

Entrepreneurial Intentions: A Literature Review

Hieu Dang Trana, Trang Khanh Trana

349-357

The Role of Social Media and Social Networking in the Indian Diaspora

Shambhoo Sharan Gupta, Ishita Arora, Ritu Yaduvanshi, Puja Pathak, Ramshankar

437 - 449

Marketing-Oriented HR Practices and Their Impact on Organizational Overall Performance

Dr. Sarfaraz Karim, Mr. Vikash Kumar Jain, Mr. Mahavir Prasad

525-532

Digitization of ADR in India Post-COVID: Temporary Fix or Paradigm Shift?

Dr. Monica Kharola, Mrs. Surbhi Goyal, Dr. Surya Saxena

610-623

Risk and return dynamics of indian banking stocks: A cross-sectoral empirical study

Mrs. Rasmirekha Sahoo, Mr. Jiten Kumar Das, Prof. (Dr.) Kishore Kumar Das

736-748

Evaluating the retail service quality scale (rsqs): A theoretical framework for meaasuring service excellence in retail

Dr Vijayakumar Thota, Dr Raghu Ram Kaipa, Dr. Chakravarti Vengalasetti, Dr.B.Prabhakara Rao, Dr. Dhadurya Naik M

749-757

Qualification Influence on E-Recruitment by Consultancy HR Managers

Nileshwari Yadav, Siddharth Shukla, Jyoti Singh, Alisha Hashmi, Harleen Kaur, Shilpi Srivastava

767 - 773

Transformative role of digital marketing in shaping the indian economy

Dr. T Krishna, Dr. Asha Rachel Cherian, Dr Mallikarjuna Reddy Doodipala, Dr.N.Janardhana Rao, Dr. M. Sujatha

783-789

Unemployment and Social Alienation in India: A Statistical-Sociological Exploration

Dr Joydeb Patra, Dr Sthitadhi Das, Ishita Biswas, Himan Kar

824-834

Stock Price Prediction Using Machine Learning Technique

Eashwaramurthi.K.S, K.Priya, Nishanth.N, Edward Daniel Stephen.C

929 - 933

Disaster Oriented Tourism Planning: Risk Management and Vulnerability Assessment by Using Geographic Information System

Dr. Madhumita Mukherjee,Dr. Nishikant Kumar, Mr. Ravi Kshirsagar, Mr. Chetan Mungantiwar, Dr. Sudipta Mukherjee

1001-1011

Artificial Intelligence in Marketing: Transforming Consumer Engagement & Personalization

Dr. Lalitkumar Premchandra Patil, Dr. Aparna Lalitkumar Patil

1012-1016

Intelligent Data Mining Framework for Precision Agriculture and Crop Yield Forecasting

Dr. Pramod Kumar Pandey,Dr. Ashok Sharma, Ms. Tanya Chatwal, Ms. Tanishka Gupta, Ms. Akanksha Kapoor

1017-1028

Smart Finance- The Involvement of Artificial Intelligence in FinTech

Dr. Pooja. Srivastava, Ragini Dixit, Eti Agarwal

1085-1096

Linking Green HRM to Organizational Performance: A Study of Sustainable HR Practices

Dr. G. Nagamani, Dr. Anurag Joshi, Dr. D.Sidhardha, Dr. Jaspreet Kaur, Dr. Yogesh Deshmukh

1205-1214

Operational Efficiency and Financial Resilience: Optimizing Working Capital in Manufacturing Firms – A Kennametal India Case Study

Anjana Devi S C, Chetan Shetty, Srikantamurthy M.R, Sowjanya M Nagaraj, Muralidhara K

1264 - 1275

A Review on the Influence of Social Media on Youth Mental Well-Being

Ameena Begum, Varisha Parvez, Shabana Azmi Shaik, Swarnim Gupta

1276 - 1283

Reforming Prostitution Laws in India: A Comparative Analysis with New Zealand

Damyanti Kanwar Rathore, Dr. Sunita Singh Khatana

1291-1295

Celebrity Endorsement & Brand Perception

Mr. Javed S. Nathani, Dr. Navjyot Raval

1336-1346

Green Marketing (GM) Strategies and their Influence on Brand Loyalty & Corporate Image

Dr. Balagouda S.Patil, Ms. Preeti Verma, Dr. Jaspreet Kaur, Dr. Nilesh Kharche, Dr. N.V. Raghu Babu

1368-1378

Demystifying The Lapis Lazuli Corridor as A Potential Trade Pathway for Bilateral Growth of Afghanistan and Eurasian Countries

Mr. Abdul Basir Omar Shah Khail, Dr. Hannah Hameed, Dr. Ramla Fatma, Mr. Mohd Arif, Dr. Shuchi Singhal

1438-1456

Effectiveness Of Below-The-Line (Btl) Marketing Strategies For Branded Fmcg In Rural India

Dr. Premlal Jagati,P.Anbarasan, Punit Dubey, Vandana Kanaskar, Atul Narang, Neha choursia, Pooja Jha, Gaurav Agrawal

1491-1501

A Quantitative Study on the Cost-Effectiveness of Digitised Education in Students’ Learning

Ms. Atreyee Banerjee, Dr Jagat Narayan Giri, Dr Ajay Kumar Chauhan

1502-1510

An Event Study of M&A Announcements on Indian Banking and Automobile Firms

Ananya Saha, Deepak Kumar Kedia, Dr. Sreekumar, Dr. Biswajit Satpathy

1511-1537

A Comprehensive Study of International Trade and Laws with Special Reference to CSR Of Healthcare Industry in India

Ravindra Kumar, Aarti Yadav, Vartika Pandey, Pratishtha Mishra, Dipti Kiran, Om Prakash Verma

1570 - 1584

Maritime ethnography and ancient river faring in the Indus Valley

Konpal Kaur, Sheetal Gahlot, Shikha Sharma

1585-1603

Adaptive Algorithmic Trading Using Volatility-Guided Reinforcement Learning: Empirical Analysis in Indian Markets

Preeti Gupta, Aditya Kasar, Mukund Madhav Tripathi, Vikrant Arora, Sudhanshu Marudgan, Anoushka Ramankulath

1604-1612

Environmental Reporting and Legal Regulations in India

Raj Laxmi Barik, A. K. Das Mohapatra

1635-1643

The Psychological Contract’s Role in Employee Involvement: A Bibliometric Perspective

Dr. Malavika Srivastava, Dr. Rubeena Bano, Dr. Sonam Arora, Dr. Latika Malhotra, Dr. Mamta Rani

1659-1677

Retracted

1720-1743

Fintech Innovations: Bridging the Gap in Global Financial Inclusion

Dr Rajanikanta Khuntia, Dr. K. Shobana, Manish Adawadkar, Mr. Sourabh Batar, Dr. Sanjay Prasad

1837-1850

From Field to Future: Analysis on the role of ICT awareness among FPO’s in Dang, Gujarat

Yashvi Modi, Dr. S. Jyothirmaye Reddy, Dr. Manish B. Raval

1917-1930

Assessing Financial Performance Metrics Of Soft Drink Brands In The FMCG Market

Dr. Devrshi Upadhyay, Dr. Tanvi Pathak, Dr Avni Patel, Dr Sonam Arora

1944-1952

Knowledge Mapping of Social Media’s Role in Health Insurance Outreach (2013–2025)

Prof. (Dr.) B. D. Mishra, Mr. Rohit Jaiswal, Mr. Virendra Vikram

1984-2004

Retracted

2054-2075

Women and Violence: A Decadal Review of Crimes, Reforms and Realities in India

Swarita De, Astuti Singh, Aryaa Gupta, Asmita Chowdhury, Atharva Bhavake, Armaan Dhadda

2124-2155

Critical Thinking and Creativity in the Digital Age: Impact of Mass Media on Cognitive Processes

Dr. Sunny Kumar Gond, Dr. Atul Upadhyay, Dr. Sunil Kumar Mishra

2156-2163

Integrating Macroeconomic Indicators into Machine Learning Models for Used Car Price Prediction

Aditya Kasar, Divyang Jadav, Mukund Madhav Tripathi, Mani Govil

2202-2214

Digital Transformation in Banking: The Role of IoT in Driving Efficiency and Innovation

Dr. Neerja Aswale, Dr. Shardha Thakur, Dr. Suwarna Vinay Shidore , Dr. Prajakta B Deshmukh, Aditee Huparikar Shah

2215-2233

Addressing Climate Change: The Imperative for a Robust Legal Framework in India

Dr. Hiral Shukla, Dr. Aditi Jani, Dr. Ishani Dave, Dr. Sonal Rawal, Dr. Vaishakhi Thaker

2273-2287

UPI in India: Challenges and Opportunities

Mohammed Sadaf Ahmed, Dr Sushil Pande

2330-2337

An Investigation Of Key Factors Influencing Consumer Behaviour In Durable Goods Purchase Decision

Ms. Gurinder Kaur Kochhar,Dr. Vishal Vinayak, Dr. Santosh Bali,

2338-2347

A Bibliometric Exploration Of Working Capital Management In SME's

Aditi Mathur, Kamakshi Mehta, Umesh Solanki

2348-2368

The Role of Generative AI in Redefining Academic Research and Knowledge Creation

Jyoti Dhanaji Kharade, Dr. Jayalekshmi K.R., Dr. Debashree Souvik Jana, Dr Mamta Mishra, Dr. Pratap Vasantrao Pawar

2378-2395

Sustainable Marketing and Green Consumerism: Evidence from India’s Urban Millennials

Dr. Sandeep Bhanot, Dr. Feroz Ikbal, Dr. Dhananjay Mankar, Dr. Arjita Jain

2403-2421

The National Pension System (Nps): Awareness, Challenges and Investment Behavior with Special Reference to Mumbai

Ms. Preeti Matharu Anand, Dr. Farhat Fatma Mumtaz Hussain Shaikh, Dr. Kanwalpreet Kaur Puri, Mr. Talvir Singh

2656-2660

Understanding the Impact of Behavior Biases on Retail Investors Decision Making in Mutual Funds in India

Prof. Darshana Pednekar, Dr. Mishu Tripathi, Dr. Sampurna Mehta, Mr. Aditya Narvekar

2683-2695

An Assessment of Communication Strategies for Agricultural Information Transfer to Stakeholders in Nagpur District, Maharashtra

Mr. Kothiram N. Girsawale, Mr.Ashish r. Ingale, Minakshi L. shendre, Asst. Prof. Rajkamal

2707-2719

A Comparative Analysis Of Secure Investment Schemes In India Using Streamlit Visualization

Poojendra Paleti, CH V L L Kusuma Kumari, Dr B Amarnath Reddy

2848-2859