Consumer perception and purchase behavior towards eyewear products through online shopping channels in pathanamthitta district kerala

Abstract

The purpose of the study is to know the perception of consumers towards online buying of Lenskart products this study aimed at the behaviour of consumer in Pathanamthitta city mostly college-going students. In the modern era, the internet is the most useful thing in our life. Consumer’s usage of the internet increasing day by day and it increases the engagement on e-commerce platform also people often buy things offline because of the easy availability of almost every product at their doorstep. This research is understanding the consumer perception while buying a product online this study chooses the segment of eyewear brand in which we study the consumer perception while they purchase eyewear product through an online platform, past studies conducted on many investigations on the factor affecting the purchase intention of eyewear glasses factor such as price, quality, services, ease of availability are few of them. What and how a consumer chooses between the brands of eyewear and how to satisfy they are of using that particular brand we try to find in this research.