Transformative role of digital marketing in shaping the indian economy

Abstract

The digital revolution has significantly transformed the marketing landscape in India, positioning digital marketing as a powerful catalyst in the nation’s economic development. This study explores the transformative role of digital marketing in shaping the Indian economy by analyzing its impact on business growth, employment generation, consumer engagement, and technological innovation. With over 1.2 billion mobile subscribers and increasing internet penetration, India’s digital ecosystem has enabled businesses—both large and small—to reach a broader consumer base in real time. The digital marketing industry in India has witnessed exponential growth, valued at over ₹537 billion in 2025, and continues to expand at an annual rate of nearly 30%. It has also emerged as a key employment generator, creating over 2.5 million job opportunities in sectors such as content creation, analytics, search engine optimization, and e-commerce. Furthermore, the integration of AI, big data, and automation has enhanced the effectiveness of digital campaigns, allowing marketers to personalize consumer experiences and optimize returns on investment. This paper underscores how digital marketing not only fuels entrepreneurial ventures and boosts consumer demand but also contributes to the broader digital economy vision of India. The findings affirm that digital marketing is not just a promotional tool but a transformative force reshaping India’s economic trajectory.