Automation to Innovation: How Ai Is Reshape Business Strategies and Economic Outcomes

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Abhi Talluri

Abstract

Artificial Intelligence is about automation, or any efficiency and it is also about driving smarter decisions. Furthermore, the study has mentioned that AI is accurately transforming the significant way in which the business has been operating. The factors that are ultimately associated with AU “artificial intelligence” also analysed in this study.  It has also been mentioned within the study that to make necessary changes. At the same time the study has also mentioned that the use of AI within the offices of the physicians are found to be almost more that is nearly 19%. Apart from these areas it has been accurately identified that the authors have also found there is no relationship that is mainly between AI exposure along with employment or any particular wages at the occupation or any particular level of industry. The results have also suggested that there are multiple AI technologies that are constantly changing tasks. This study adopts a secondary qualitative data analysis method for collecting the data through different articles and reports. Scholarly journals and articles are good sources for the secondary data analysis process. Hence, the findings of the study indicate that the hierarchical models in artificial intelligence refer to a systematic approach to describing and analysing complex relationships and patterns in data. The study finding also indicates that the AI is no longer just a tool for automation, it is a type of transformative force which redefining business strategy, economic outcomes and market dynamics. This paper critically examines the evolution of AI’s impact on strategic innovation through the lens of sector-specific case studies, supported by meta-sourced literature and empirical evidence.


According to McKinsey’s 2024 report, 60% of companies leveraging AI have reported at least a 20% increase in revenue, while Statista projects global AI-driven automation to contribute over $8 trillion in cost savings by 2025. Such economic implications underline AI's dual role in both optimizing processes and driving market creation. The paper uses meta-databases such as Scopus, Science Direct, Web of Science (WoS), IEEE Xplore, MDPI, Taylor & Francis Group, NIH.gov SpringerLink, Emerald Insight and other approved repositories including SSRN, Nature, Frontiers, Wiley and other online database to ensure academic rigor in the literature selection. The theoretical lens integrates strategic innovation frameworks, while a PRISMA 2020-compliant methodology ensures transparent and replicable research practices. Through examining AI’s tangible contributions like AWS SageMaker’s role in Amazon’s predictive inventory, JPMorgan’s COiN platform for legal analytics, and Siemens’ MindSphere for predictive maintenance, the paper links AI applications directly to measurable business outcomes like reduced downtime, enhanced customer experience, and revenue growth.

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How to Cite
Abhi Talluri. (2025). Automation to Innovation: How Ai Is Reshape Business Strategies and Economic Outcomes. European Economic Letters (EEL), 15(3), 1047–1060. Retrieved from https://www.eelet.org.uk/index.php/journal/article/view/3500
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