A Perception Study on Original Content vs. Licensed Content on OTT Platforms

Abstract

In today’s digital ecosystem, the consumption of media has evolved significantly, with platforms offering both original content and licensed content to attract diverse audiences. This study explores user perceptions, preferences, and engagement patterns concerning original versus licensed content across various streaming platforms. Through quantitative surveys and qualitative interviews, the research uncovers demographic influences, perceived value, and content loyalty. The findings reveal that while licensed content garners trust due to familiarity, original content often drives platform loyalty and innovation appeal. These insights are critical for content strategists, producers, and media marketers in shaping content offerings and competitive strategies.