Difference in Organizational Citizenship Behaviour based on the Demographic Profile of Retail Sector Employees

Abstract

This research was examined the difference in organizational citizenship behaviour based on the demographic profile (gender, age, work experience) of retail sector employees. The sample consisted of 400 employees. This study is based on both primary and secondary data. For secondary data, (publications, research studies, and book etc.) were used. And for primary data, a well-framed structured questionnaire was used. The questionnaire classified into two sections. In the first section, the respondent’s demographic profile i.e., (Age, gender, total no of years in the organization) and in the second section, twelve items of Organisational Citizenship Behaviour were measured by using a 5 – point Likert type scale (Strongly Disagree = 1, Disagree = 2, Neutral = 3, Agree = 4, Strongly Agree = 5). A study was conducted and the respondents were selected through convenient sampling. About 550 questionnaires were distributed and only 400 questionnaires were completed correctly. Data were analysed by SPSS 20 and using descriptive and analytical statistics (T-test, ANOVA and correlation). This study found that except job experiences other demographic factors don’t have any significant influence on the OCB of the respondent and there is no difference in OCB of employees of different retail brands.