Adoption of Artificial Intelligence in Talent Acquisition: A Study of Startups and MNCs in Selected Tire 01 Cities of Gujarat.

Abstract

Expanding MNC’s & Startup are changing rapidly especially in leading cities of Gujarat, how they recruit and hire personnel as a result of the use of Artificial Intelligence (AI) into recruitment procedures. In India, Tier 1 cities in Gujarat, such Ahmedabad, Surat, and Vadodara, have become important centres for startups and MNCs alike, providing a vibrant environment for digital HR transformation. This study examines how startups and multinational corporations operating in these locations implement AI-driven talent acquisition methods, as well as the perceived advantages and difficulties of doing so. Primary data was gathered through structured surveys and interviews with HR professionals from 80 different organisations using a mixed-methods approach. While MNCs exhibit organised implementation backed by international frameworks, startups adopt AI more quickly due to their agility and innovation culture, according to the research.