An Investigation Of Key Factors Influencing Consumer Behaviour In Durable Goods Purchase Decision

Abstract

This study examines the intricate aspects that affect consumer behaviour and decision-making processes in the acquisition of durable products. Durable goods, characterised by their longevity and often high cost, need significant customer attention, highlighting the importance of understanding the reasons and factors influencing their purchasing choices. The research examines several psychological, social, cultural, and economic elements including product quality, brand loyalty, pricing methods, income levels, and peer influence. The study use an integrated methodology combining qualitative and quantitative techniques—such as surveys, in-depth interviews, and observational studies—to identify significant trends in consumer behaviour across various demographic categories. The results will illuminate customer views, preferences, and expectations within the durable goods industry, providing actionable information for firms and marketers to enhance their product offerings and communication strategies. This research aims to uncover the primary factors influencing purchasing choices, hence enhancing the efficacy of marketing strategies, consumer engagement initiatives, and fostering a more customer-centric approach within the competitive durable goods sector. The outcomes are anticipated to provide a thorough framework for comprehending how consumers traverse their decision-making process and how firms may use these insights to improve customer happiness and brand loyalty.