Role of Social Media in Boosting Industrial Growth: An Introduction

Abstract

Nowadays more than ever, organizations use social media networks to interact with their customers, staff, and other partners through tweeting, posting, blogging, and other means. Organizations test out new social networks, as they appear to determine which one suits them the best. Many businesses use a number of platforms because customers have certain demands and interests that make one social media platform more enticing than another does. This paper focuses on empirical use of social media by MSME enterprises. This research work is an attempt to explore the usage of social media by large corporations, and to investigate whether there are any changes in acceptability based on the size of the business or industry, and future prospects. To ascertain whether there is a correlation between enhanced social media usage and greater financial performance, the economic data of the companies studied.