Digital Distribution And Production Transformation In Malayalam Cinema: A Secondary Data Analysis

Abstract

The Malayalam film industry has experienced significant digital transformation that has altered distribution mechanisms and production methodologies. This study examines the growth trajectory of digital distribution platforms in Malayalam cinema and analyzes their impact on audience accessibility and reach. Additionally, it investigates how digital platforms have revolutionized production strategies and content presentation formats. Through systematic secondary data analysis utilizing qualitative thematic decoding and trend analysis of published research, industry reports, and platform data spanning 2015-2025, the research reveals that OTT platforms have expanded Malayalam cinema's geographic boundaries from Kerala-centric theatrical circuits to global streaming audiences. The study demonstrates that digital platforms have enabled production houses to adopt flexible filming schedules, cloud-based post-production workflows, and data-driven content development strategies. Furthermore, digital distribution has facilitated simultaneous multi-platform releases, replacing traditional theatrical-first windows with hybrid models. The findings indicate that Malayalam cinema's digital adoption has democratized access for diaspora audiences while empowering filmmakers to experiment with diverse narrative formats optimized for streaming consumption. This research contributes to understanding how regional cinema industries can leverage digital infrastructure to enhance both operational efficiency and market penetration without compromising cultural authenticity.