Demographic Dynamics And Investment Decisions: Unveiling Financial Behaviors Of Performing Artists

Abstract

The research explores the financial habits and investment choices of performing artists with the emphasis on the impact of demographic and psychological variables. The interest of the research is to know how financial literacy, risk perception, financial attitude, income stability, peer influence, and investment intention determine financial behavior in this creative profession. A total of 300 performing artists participated in the study by using simple random technique , and the data were analyzed using descriptive statistics, chi-square tests, Z-tests, and one-way ANOVA. The Findings reveal that risk perception and financial attitude are the most influential factors affecting financial behavior, indicating that performing artists tend to be cautious and maintain positive attitudes toward financial management. Furthermore, the ANOVA results showed that age does not significantly affect investment decisions, whereas marital status demonstrates a significant influence. The Z-test for gender differences also indicated a significant variation, with female and other-gender respondents showing slightly higher investment decision levels than males. The results indicate that demographic factors including gender and marital status, financial attitude and risk perception are important in determining investment decisions among performing artists. The article highlights the necessity of specific financial literacy and investment awareness training, which should focus on the financial issues peculiar to the creative community and improve their financial sustainability and long-term economic well-being.