To Study The Impact Of Web Series And Streaming Content On Gen-Z's Psychosocial Well-Being: Exploring Mediating Factors In User Perception

Abstract

The swift rise of online series and streaming platforms has changed the way individuals consume entertainment, primarily among Gen Z. This study interconnects web series consumption, psychological effects, user perception, and Gen Z's psychosocial well-being. The aim is to highlight the mediating components that influence user perception and their impact on Gen Z.

Purpose: The study aims to fully evaluate the relationship between web series usage and Gen Z's psychological and social well-being by focusing on the mediating role of user perception.

Methodology: The study conducted a survey using a structured questionnaire to collect primary data from 215 respondents in Mumbai, using a descriptive and analytical methodology. The study evaluated an assortment of factors, including web series consumption frequency, gender, occupation, age, preferred streaming services, viewing structures, and genre preferences.

SPSS Software: The statistical analysis was executed using the Statistical Package for the Social Sciences (SPSS) software. ANOVA and t-tests were only a couple of the statistical techniques used to analyze relationships and significance among various variables.

Findings: The study indicated that youth web series consumption had significant emotional effects on them, including the way they view societal norms, content appropriateness, and adverse consequences. Additionally, simplicity, affordability, cost-effectiveness, and storylines with appealing characters were discovered to be strongly influencing variables. Additionally, a significant correlation between the preference for web series and psychosocial well-being emerged, highlighting the interdependence of these factors.

Implications: The study carries policy implications for participants, including streaming services, mental health, and content producers. Understanding the psychological effects of watching web series and the significance of user perception can help with focused treatments, content rules, and maximizing advantages while reducing disadvantages.

Limitations: The study's small sample size was restricted to Mumbai as its main focus. The research's cross-sectional design further limits the assessment of causality.

Originality: By studying the complex relationships between web series usage, psychological effects, user perception, and psychosocial well-being among Gen-Z, this study extends to the body of existing knowledge. It highlights the demand for additional study that gets deep into the connections within and across various groups.