Green Efficiency in Motion: A Bibliometric Analysis of Sustainable Supply Chain Performance in the Indian FMCG Industry

Abstract

This study conducts a comprehensive bibliometric analysis of Sustainable Supply Chain Performance in India’s Fast-Moving Consumer Goods (FMCG) sector to map its intellectual structure, thematic evolution, and research trends. Using the SCOPUS database, 55 documents published between 1998 and 2025 were analysed using performance and thematic mapping techniques. The results revealed a steady annual growth rate of 7.47%, reflecting growing academic and industrial interest in sustainable supply chains. The research identifies leading contributors, including prominent authors such as Prajapati, Pratap, and Prashar, and top institutions such as the Symbiosis Centre for Management and Human Resource Development and the Management Development Institute. Thematic clustering highlights six major research areas: supply chain efficiency, circular economy and sustainability, technology and analytics, corporate responsibility, consumer-centric sustainability and market competitiveness. Despite increasing scholarly attention, research remains fragmented, with limited empirical studies integrating sustainability metrics, digital technology validation, and rural supply chain contexts. This study suggests future directions focusing on hybrid performance frameworks that combine efficiency and sustainability, AI-driven monitoring systems, and inclusive rural supply chain models. Overall, this bibliometric study advances the understanding of sustainability in India’s FMCG sector by identifying intellectual trends and research gaps and providing actionable insights for academia, policymakers, and industry stakeholders working toward SDG 12 and India’s ESG and BRSR goals.