Driving Growth and Sustainability: The Role of Green HRM Practices in Msmes

Abstract

The research paper explores the role of Green Human Resource Management (Green HRM) practices in Micro, Small, and Medium Enterprises (MSMEs), focusing on their potential to drive growth and sustainability. As organizations face increasing pressure to adopt environmentally sustainable practices, the study highlights how Green HRM can serve as a strategic tool for MSMEs, which often lack the resources of larger firms. The paper investigates specific Green HRM practices such as green recruitment, eco-friendly workplace initiatives, and sustainability-driven employee engagement. The research aims to assess the alignment of these practices with MSMEs' environmental goals and their impact on employee satisfaction, productivity, and organizational performance. Additionally, the study evaluates the environmental benefits of Green HRM, such as energy consumption reduction, waste minimization, and resource efficiency improvement. By integrating sustainability into their human resource functions, MSMEs can not only contribute to environmental preservation but also gain a competitive advantage in a market increasingly focused on sustainability. The study used a sample size of 246 respondents from the northern part of India, with data collected through a structured questionnaire administered via stratified random sampling. The research framework was analysed using Smart PLS-4.0 software, utilizing the partial least squares approach and structural equation modelling technique. The findings offer valuable insights into how MSMEs can effectively implement Green HRM to achieve both business success and positive environmental outcomes.