From Automation to Augmentation: The Role of AI in Strategic Decision-Making

Abstract

Artificial Intelligence (AI) is now an organization disruptive factor that has transformed the strategic decision-making process in today's world. AI was previously thought of as all about automation, which mainly involved replacing repetitive and routine jobs, for more efficient operations. But all the recent advancements in machine learning, predictive analytics, natural language processing, and data-driven intelligence have taken it more than just automation and moved towards augmentation, where AI can complement human expertise to better inform managerial decisions. This research study reviews the changing landscape of AI in strategic decision-making and delves into the ways AI-driven systems are helping organizations to enhance the quality, timeliness, and accuracy of business decisions.