“A Telangana Case Study of the Impact of Digital Marketing on New Entrepreneurs”

Abstract

Digital marketing has become a cutting-edge instrument for promoting businesses. Smartphones and the internet have become more widely used and deeply ingrained in human civilisation due to their affordability. The COVID-19 pandemic has accelerated the field's growth. However, there is still a very low level of awareness among the public about digital marketing possibilities and their ability to offer other entrepreneurial chances and promote the current one in a better way than before. The goal of the current study is to comprehend how digital marketing encourages individuals to become entrepreneurs. The basic data used in the study was gathered from the Indian state of Telangana. In order to understand how more than 450 local entrepreneurs view digital marketing and how they use it, the survey gathers their replies. The number of business owners who succeeded thanks to digital marketing is determined, and a conclusion is reached.